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Supermarket giant ALDI has unveiled a surprise entry into the insurance sector with the launch of its ALDI Insurance product.
The German company announced on Tuesday that ALDI Insurance will include home and property insurance policies, comprehensive car insurance and landlord insurance.
ALDI Australian group director Rodney Balech said he was “thrilled” to expand into insurance for Australians “at a time when they need it most”.
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“We know Australians are calling for a trusted insurance provider that not only provides a reliable and affordable service, but doesn’t break the bank,” Balech said.
“We’ve taken the complexity out of comprehensive auto, home and property and landlord insurance to provide a straightforward product with exceptional valueBalech continued.
Backed by Honey Insurance and underwritten by RACQ Insurance, ALDI Insurance says it will make “insurance easy for all Australians by providing the best value and experience at consistently competitive prices”.
ALDI claims customers can get a quote and insure their homes within three minutes using technology that identifies key information about their home, including its size, year built and the composition of the material it claims helps to speed up the process.
“We looked at our home and property insurance model and, like the rest of our business, really evaluated the ways we could make the product more accessible to customers without compromising on quality,” Balleh said.
ALDI first opened its doors in Australia in 2001 and currently has 10,000 stores on three continents.
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